Reid Cowan
Paid media & measurementIndependent operator

Paid media systems · Colorado Springs

Make the click
earn its keep.

Google Ads strategy, landing pages, and measurement systems for teams that want clear decisions—not another dashboard to babysit.

Start a conversation See how I work

Accountable strategy

◆

Conversion-first pages

◆

Clean measurement

◆

Human-approved spend

What I build

The path from search
to real business outcome.

I work across the pieces that usually get split between vendors—and quietly stop talking to each other.

01

Search campaigns

High-intent structure, disciplined targeting, useful negatives, and ads that say something specific.

  • Google Ads account strategy
  • Keyword and query research
  • Campaign build and QA
02

Landing pages

Focused pages that continue the promise of the ad instead of dropping visitors into a generic website.

  • Offer and message architecture
  • Conversion-focused design
  • Lead-flow verification
03

Measurement

Attribution designed around accepted leads and business outcomes—not inflated button-click counts.

  • Conversion definitions
  • Tag and attribution QA
  • CRM outcome feedback

How I work

A tighter learning loop.

01

Diagnose

Clarify the offer, economics, customer intent, account history, and what a useful conversion actually is.

02

Build

Create the campaign, page, and measurement path as one system. Launch controls stay explicit.

03

Learn

Use search terms, accepted leads, qualification, and booked outcomes to make the next decision better.

Private internal tooling

Automation where it improves judgment.
Approval where it matters.

I maintain private Google Ads API tooling for accounts I am explicitly authorized to manage. It helps audit structure, research demand, stage paused campaigns, and report on performance consistently.

The tool is not a client-facing product. Billing, account ownership, campaign activation, and meaningful spend changes remain human decisions.

Operating guardrails

  • 01
    Least-privilege access

    Separate credentials and explicit account authorization.

  • 02
    Paused by default

    New campaign structures are staged for review.

  • 03
    No sensitive-data shortcuts

    Personal or health information does not belong in ad-platform payloads.

  • 04
    Verifiable execution

    Read back changes and surface failures instead of inventing success.

The standard

No black boxes.
No vanity scale.

× Sensitive audience targeting

× Clicks presented as customers

× Spend without a defined learning goal

× Automation without an owner

Have a real problem to solve?

Let’s make the next
click more useful.

reidcowan24@gmail.com